Signet

What it is

Signet is an e-signing product for founders and small teams. Contracts, proposals and NDAs go out for signature and come back sealed with a verifiable record, and the person signing never has to create an account.

That last part is the point. Most e-signing tools ask your client to sign up for something before they can sign anything, which puts a login screen between you and a closed deal. With Signet the link is the session. They click, they sign, it is done.

What they do

Templates are designed rather than generic, so what lands in someone’s inbox looks like it came from you rather than from a form builder. Every completed document carries a tamper-evident seal, a certificate of completion delivered to all parties, and an audit trail where each event is immutable. It is aligned with eIDAS and ESIGN, with data residency in the UK and EU.

The product is built around the paperwork small businesses actually push through: sales contracts, proposals and scopes of work, NDAs, master service agreements, offer letters, client onboarding. Some sectors carry their own version of that. Waste and recycling has transfer notes. Construction has RAMS and sign-offs. Facilities management has permits. Those are not edge cases to the people who send them every day.

Plenty is still being built. Approvals before a document sends, sequential and parallel routing, client spaces, renewal reminders, multi-entity branding, webhooks. Signet is early and does not pretend otherwise.

What I did

Signet came out of a problem I had rather than a market I spotted. Running a studio across two entities means a constant stream of proposals, engagement letters and NDAs, and every tool I tried treated the signing experience as an afterthought. The client got a generic email, a login wall, and a PDF that looked nothing like the brand that sent it.

So the brief was narrow. Make signing feel like part of the brand rather than a detour away from it, and make the proof genuinely provable rather than a claim in a footer. Those two pull against each other. Tamper-evidence tends to arrive wrapped in the ugliest interface in the business, and design-led tools tend to be vague about what they can actually stand behind.

What I do here is what I do at the studio, applied to my own product: positioning, brand and product, and the commercial side underneath it. The difference is that there is no client to hand it to at the end.